Hello, I’m Christine Jane Moody

At the heart of everything I do is one powerful idea from Simon Sinek:

“If the WHY is to remain clear beyond the founder, it must be immortalised. It must be written down. There needs to be a document that recounts WHY the company was founded.”

This idea has shaped not only my work as a brand strategist, but also my practice as a designer and artist.

My work

I am a Brisbane-based designer and artist, renowned for my hand-drawn visual maps that preserve history in unique and compelling ways.

From an early age, I was drawn to painting, drawing, and storytelling. During the COVID-19 lockdowns, I made a personal commitment to draw every day—an act that sparked the launch of CJM. x Christine Jane Moody, a brand dedicated to capturing the essence of places, events, and cultural landmarks through illustration.

My maps are more than art:
> They are visual archives of history, meticulously researched and thoughtfully illustrated.
> They document the evolution of cities, neighbourhoods, and iconic institutions.
> They preserve stories for future generations.

With a deep appreciation for architecture, urban spaces, and cultural heritage, I bring overlooked or forgotten details to life through ink and watercolour. Each piece is built on extensive research, ensuring it is both visually captivating and rich in historical context.

My purpose

Whether I’m creating a visual strategy map for an organisation or a hand-drawn historical map for a community, my purpose is the same:

✨ To make the WHY visible, memorable, and powerful.

When the WHY is clear, teams and communities:
> Stay grounded in purpose
> Make aligned decisions
> Communicate with consistency
> Inspire the next generation.

The strongest strategies—and the strongest stories—don’t just look smart. They feel anchored in purpose.

My background

With formal training in art, design, and law, and decades of experience as brand strategist, I bridge the worlds of creativity and storytelling.

My work resonates with historians, businesses, and communities who recognise the importance of preserving heritage and anchoring purpose in meaningful ways.

Through CJM. x Christine Jane Moody, I continue to push the boundaries of visual storytelling—ensuring that the past is not only remembered, but vividly brought to life… one map at a time.

👉 Let’s start the conversation